新闻/传媒/广告领域需求澄清术语包（草案）
草稿，非正式模板
本包在上游标记为 draft，未作为可执行提示词收录，不代表专业意见或已核验建议。
原文
json
{
"schema_version": "1.0.0",
"package_id": "news-media-advertising-core",
"domain_id": "news-media-advertising",
"title": "新闻/传媒/广告领域需求澄清术语包（草案）",
"version": "0.1.0",
"status": "draft",
"intents": [
{
"id": "design",
"action": "设计",
"object": "新闻/传媒/广告相关产物"
},
{
"id": "diagnose",
"action": "排查",
"object": "新闻/传媒/广告相关问题"
}
],
"dimensions": [
{
"id": "scope",
"name": "受众与目标",
"definition": "受众与目标的可确认方向。",
"value_type": "selection"
},
{
"id": "method",
"name": "事实与渠道",
"definition": "事实与渠道的可确认方向。",
"value_type": "selection"
},
{
"id": "symptom",
"name": "问题现象",
"definition": "用户观察到的具体问题、时间、范围和影响。",
"value_type": "free_text"
}
],
"terms": [
{
"id": "core-1",
"term": "受众目标",
"plain_language": "明确给谁看和希望行动什么",
"benefit": "传播更有针对性",
"cost": "覆盖面可能变窄",
"dimension_id": "scope"
},
{
"id": "core-2",
"term": "事实核查",
"plain_language": "记录来源、交叉验证和未确认信息",
"benefit": "降低误导风险",
"cost": "制作周期更长",
"dimension_id": "scope"
},
{
"id": "core-3",
"term": "叙事结构",
"plain_language": "明确倒金字塔、故事线或短视频节奏",
"benefit": "内容更易理解",
"cost": "表达自由度下降",
"dimension_id": "scope"
},
{
"id": "core-4",
"term": "渠道规格",
"plain_language": "适配新闻稿、公众号、短视频或广告位",
"benefit": "发布更顺畅",
"cost": "需要多版本制作",
"dimension_id": "method"
},
{
"id": "core-5",
"term": "广告标识",
"plain_language": "区分报道、推广、赞助和用户内容",
"benefit": "降低误认风险",
"cost": "商业表达更受限",
"dimension_id": "method"
}
],
"mappings": [
{
"expression": "专业一点/做好一点",
"level": "L3",
"intent_ids": [
"design"
],
"dimension_ids": [
"scope",
"method"
],
"reason": "需要先明确领域对象和方法约束。"
}
]
}